WordCamp
Talks that I liked:
- The Last-Click Lie: Why Your Marketing Attribution is Broken and How to Fix It by Evgeni Yordanov
Interesting talk about the last-click and credit attribution for a conversion. Users today do not have a linear path from the moment they find out about your product to purchasing. They might see your product in a TikTok ad, click on it, search for the product later on Google, see it again on Facebook, and finally go directly to your site to purchase. Tagging this conversion as direct traffic will not be correct, and you’re going to miss a lot of information regarding how your ads are performing as well as user patterns.
- LLMs in Your Project: Prompts and beyond as integral part of WordPress Products by Nemanja Cimbaljevic
- Panel Discussion: WordPress in the Age of AI with Oleg Petrov, Nemanja Cimbaljevic, Petya Raykovska, Ryan Welcher, Nikolay Bachiyski
How we see LLMs at the moment, how integrated they are in the workflow of companies, whether there is room for improvement, whether it is going to make our work easier, how we’ll collaborate when using LLM models, and whether we need to distinguish between human and LLM code. All these questions and more were answered during the panel.
- From Static to Dynamic: Mastering the Interactivity API by Ryan Welcher
This was a functionality that I wasn’t aware of and I’m glad I found out about it. The Interactivity API in WordPress will allow for a better integration of blocks/components on the site and enable them to pass information. It sounds like Pinia for WordPress.
- The 7 Security Layers, One OSI to Rule them All by Robert Jacobi Security starts
Sofia
First time in Sofia, we had an extended weekend to explore and discover the city, unfortunately not so nice weather.
It was colder than in Bucharest, and it rained. It was sunny on the last day when we were leaving, as expected.
Pleven
Going back to Bucharest, we made a short stop in Pleven. While hoping we wouldn’t get our car towed (still haven’t figured out if we needed to pay or not when parking), we went for a walk around, sightseeing the town center and grabbing some coffee.
